Kerman Kasad - Vice President, Global Marketing and Corporate Communications of Nihilent Ltd is a versatile marketing and corporate communications leader with work experience across diverse regions of the Americas, Europe, Africa, the Middle East and Asia Pacific. A bigpicture thinker with ability to drive strong execution.

Kerman spoke to the BBG on : “AI Is Changing Marketing and Communications as We Know It, And That's A Good Thing”

Artificial intelligence (AI) is the hot topic not just in business and technology but also in marketing and communications. There was intrigue as well as apprehension about the implications of AI.

Being replaced by a bot or a robot is every person’s nightmare. The rise of AI will further cause disruptions and create opportunities.
AI will replace certain type of jobs we have been managing for decades for sure. This has already begun.


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